Goodbye Volkswagen, Hello… Voltswagen? (UPDATE: VW Confirms Press Release is Early April Fool’s Marketing Stunt)

It’s been around so long that perhaps many people no longer think of the name Volkswagen (VWAGY) as a combination of German words, but the term is translated as ‘People’s Car.’

But starting in May, the company’s U.S. operations will be operating under a (slightly) different label. The company accidentally posted a press release on its website, revealing its U.S. operations will be named “Voltswagen of America” as it shifts its focus to electric vehicles.

Since the word volt is the same in both languages, the new term just means ‘volt car.”  A little cheezy and not very sexy, but it’s definitely descriptive.

Scott Keogh, president and CEO of Voltswagen of America in a statement:

“We might be changing out our K for a T, but what we aren’t changing is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere.”

The move is clever in that the company won’t have to change any logos or insignia that carry just the initials VW.

But aside from the name, the big news should be the German automaker’s commitment to selling one million EVs worldwide by 2025 and will launch 70 electric models launched across the VW group brands by 2029.

Watch out, Elon.

UPDATE ON MARCH 31st: Apparently, in a marketing stunt that aimed at drawing attention to their U.S.-sold electric vehicle, Volkswagen purposefully published a draft of the “Voltswagen” press release yesterday “on accident“.  The company has since confirmed that this was a lie in service of a marketing stunt ahead of April Fool’s Day, and has no plans in moving forward with the Voltswagen name.

Add Comment

Market Overview

Leave a Reply


Your email address will not be published. Required fields are marked *

*