It’s been quite obvious the past couple of weeks that Americans have been wildly anxious to get out of the house and go… anywhere.
Since waving goodbye to February’s frigid temperatures, which seems to have coincided with reopenings and the easing of Covid restrictions across the country, millions of Americans have flocked to airlines and hopped in Lyfts, putting pandemic fears in the rearview to move on from the pandemic that’s kept so many of us captive for the last 12 months.
Looking to capitalize off that sentiment AMC Entertainment (AMC) is now planning on reopening its doors this weekend. The movie-theater chain said that 98% of its U.S. locations will open starting this Friday, with 99% set to open by March 26. The news from AMC came just hours after Walt Disney Co. (DIS) said it was reopening its Disneyland and Disney California Adventure Parks in California on April 30 to limited capacity.
The news marks the first major announcements by entertainment venues, that have been part of an industry decimated by shutdowns for the full 12 months since the pandemic made its mark in the U.S.
Shares of AMC have climbed as high as 10.51% since trading opened on Wednesday.
But with the meteoric rise of streaming content, which now, thanks to HBO and Warner Bros., has brought new releases to our living rooms, will Americans be just as anxious to head back to the theaters?