Say what you will about this generation’s favorite form of dating, via smartphone, but the movement is very real and it picked up major steam during pandemic lockdowns that kept singles out of bars.
Tinder is the most popular dating app in the U.S., at least for paying users. But, Bumble (BMBL) which went public on March 10 and is unique in that it makes women initiate the conversation, has flourished amid this pandemic wave and is now the second-ranked dating app for paying users, according to the Statista Global Consumer Survey.
After making its Wall Street debut, the female-led company behind the Bumble app went on to raise $2.15 billion, making it the second-biggest IPO to date this year after yesterday’s public offering of South Korean e-commerce retailer Coupang.
In the Statista survey, 32 percent of paying U.S. dating app customers said they used Bumble in 2020 – behind Tinder’s 51 percent and just ahead of Match.com. Industry fixtures eHarmony, OkCupid and Plenty of Fish also continue to have a strong showing with paying customers. Relationship-Tinder Hinge and gay dating app Grindr round off the top 8.